Stage

Formats

Format specs that define structure, duration and backend routing. Edit at ~/claude-projects/arcads/formats/.

Food Asmr Closeup

multifood-asmr9:16arcadsseedance_2_0

Silent (or natural-sound-only) close-up food video. Hero the texture, the steam, the pour, the cut. No dialogue, no overlay text, no narrator. Pure sensory.

IG Feed Carousel

instagram-feedcarousel4:5arcadsnano-banana-2

Multi-slide story format. 5-8 slides, 4:5 aspect. Designed for dwell-time → higher feed priority than single image.

IG Feed Single

instagram-feedsingle-image4:5arcadsnano-banana-2

Single still image for the IG feed. 4:5 (the IG-favored portrait) preferred over 1:1 because it gets more feed real estate.

IG Reel Product Reveal

instagram-reelproduct-reveal9:16arcadsseedance_2_0

Short-form 9:16 video that reveals/showcases a product. Hook-first, product-centric, designed for feed + Reels tab.

IG Reel Recipe Demo

instagram-reelrecipe-demo9:16arcadsseedance_2_0

Fast-paced recipe demo — technique or dish, cooking-professor POV. **Lambros brand only** (food credibility depends on chef identity; other brands shouldn't post recipe demos under their voice).

IG Reel Ugc Talking Head

instagram-reelugc-talking-head9:16arcadsveo_3_1

UGC-style avatar speaking to camera about a product or topic. Arcads avatar → Veo 3.1 for best face/lip-sync consistency.

Product Hero Reveal

multipremium-product-reveal9:16,1:1,16:9arcadsseedance_2_0

Dark, cinematic reveal. No person required. Think Apple-launch aesthetic — dramatic lighting, slow reveal, product as protagonist.

Tiktok Hook

tiktokscroll-stop-hook9:16arcadsseedance_2_0

Short, punchy 9:16 designed to win the first 2 seconds on a hostile feed. TikTok viewers are less forgiving than Instagram — if you don't hook in 1.5s, you're dead.

YT Short Educational

youtube-shorteducational9:16arcadsseedance_2_0

Long-end of short-form (30-60s). YouTube audience rewards depth over hype — better for explanation than pure scroll-stop hook. Good for chef-professor Lambros brand.

Blog Article

bloglong-form-articletext-only

Text-only format. Generated copy is the deliverable.

Ad Copy

adsad-copytext-only

Text-only format. Generated copy is the deliverable.